PUBLIC RELATIONS AND SUSTAINABILITY PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY421	PUBLIC RELATIONS AND SUSTAINABILITY	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. HAKAN ÖZCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to discuss the importance of Public Relations practices in terms of sustainability management of enterprises and to provide students with the knowledge and skills to link the concepts of brand, ethics, social responsibility, environmental awareness, innovation, awareness with sustainability and public relations.
Contents of the Course Unit:	The contents of the course include the subjects such as explanation of Sustainability, Public Relations, Corporate Social Responsibility, Brand Communication conceptually; the importance of public relations practises in sustainability understanding of brands, use of mass media and social media tools in terms of Public Relations and Sustainability (examples); the relationship between environmental consciousness and ethics with public relations and sustainability management; Measurement of sustainability in public relations.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the concepts related to public relations and sustainability.
Interpret the relationship between sustainability, corporate social responsibility, ethics and brand concepts with public relations.
Describe the place and importance of public relations practices in the sense of sustainability of brands.
Interpret the SWOT analysis of company using the theoretical knowledge gained in the field of sustainability and public relations.
Prepare a public relations campaign plan that supports sustainability.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction to the goal and content of the course. Introduction to the sources and measurement and evaluation system to be used in the content of the course. General Revision on Public Relations and Sustainability Concepts	Lecture & Question and Answer & Discussion
2	Reading	What is Public Relations? What is Sustainability? What is the importance of Public Relations and Sustainability Applications in terms of Brands? Conceptual Framework	Lecture & Question and Answer & Discussion
3	Reading	Basic Goals and principles in Public Relations in terms of Sustainability	Lecture & Question and Answer & Discussion
4	Reading	Basic Goals and principles in Public Relations in terms of Sustainability	Lecture & Question and Answer & Discussion
5	Reading	Importance of the term Innovation in terms of Public Relations and Sustainability	Lecture & Question and Answer & Discussion
6	Reading	Importance of the Environmental consciousness terms of Public Relations and Sustainability	Lecture & Question and Answer & Discussion
7	Reading	Importance of the concept Ethics in terms of Public Relations and Sustainability	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Reading	General Revision	Lecture & Question and Answer & Discussion
10	Reading	Discussions on the answers of the midterm exam questions, use of mass media and social media tools in terms of Public Relations and Sustainability (examples)	Lecture & Question and Answer & Discussion
11	Reading	Lecture with examples in Public Relations and Corporate Social Responsibility Campaigns in terms of Sustainability	Lecture & Question and Answer & Discussion
12	Reading	Public Relations in terms of Sustainable Brand Communication	Lecture & Question and Answer & Discussion
13	Reading	Case Studies in Sectoral Public Relations Applications in terms of Sustainability	Lecture & Question and Answer & Discussion
14	Assignment Preparation	Assignment Presentation in Creating Public Relations Campaign Plans in terms of Brand Sustainability	Lecture & Question and Answer & Discussion & Group Work
15	Reading	General Revision	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Asna A. (2006).Kuramda ve Uygulamada Halkla Iliskiler. Pozitif Publications, Istanbul
Aydemir O.(2013).Halkla Iliskiler: kavram, strateji ve uygulamalari. Der Publications, Istanbul
Theaker A.(2013).The public relations strategic toolkit : an essential guide to successful public relations practice.New York,NY.Routledge
Tengilimoglu D.& Ozturk Y. (2011). Isletmelerde Halkla Iliskiler. Nobel Publications, Ankara

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define basic concepts related with banking, insurance and finance.	0
2	Relates the theoretical and practical knowledge in the field to economics, business, law, statistics, accounting and marketing	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate banking and insurance applications to financial theories, mathematical and statistical methods.	0
2	Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the planning and implementation process in banking and insurance transactions.	0
2	Provide solutions for the problems encountered in banking and insurance transactions.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use theoretical and practical knowledge in the field of banking and insurance transactions.	0
2	By analyzing economic data accurately, manage savings and portfolio investments to minimize financial risks.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/She works as a leader or a team member in a teamwork from the planning of the banking transactions to the implementation and performs the task assigned to them within the team.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gain the basic knowledge necessary for the planning process of banking and insurance activities and human resources performance management.	0
2	Use the computer programs related with field in banking and insurance transactions.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Cooperate to bring innovative ideas to the stakeholders in the sector using banking insurance-related databases, information and communication technologies.	0
2	Research on scientific, sectoral developments and innovations related to the field with lifelong learning as a principle.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze financial data related to his / her field.	0
2	Apply knowledge and skills related to his / her field by taking into account his legal, social and ethical responsibilities.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	5	35
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	5	25
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	130