POLITICAL ECONOMY OF MEDIA PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
THY419	POLITICAL ECONOMY OF MEDIA	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. HAKAN ÖZCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide students with basic knowledge and skills about the basic concepts and different approaches of political economy by establishing a relationship between media, politics, society and culture.
Contents of the Course Unit:	Contents of the course include the historical basis of the political economy, the specific contributions of this approach to the media, communication and society, various forms of use through existing research based on this approach.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Evaluate the approach of political economy on culture industries in the world by defining the importance, subject and method of political economy.
Discuss media content in the context of economy, politics and cultural dynamics.
Interpret media content within framework of political economy approach by considering media policies and structural transformations in Turkey.
Analyze the media policies showing tendencies of monopolization by considering the ownership problem in media.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction to the content, Introduction to the Course	Lecture
2	Reading	Economy Politics Approach: What is Economy Politics? Economy Politics Method	Lecture & Question and Answer & Discussion
3	Survey - Reading	Culture Industry Concept, Criticism on it	Lecture & Question and Answer & Discussion
4	Reading	Monopolization tendencies and problems in media	Lecture & Question and Answer & Discussion
5	Reading	Conscience and Advertisement Industry	Lecture & Question and Answer & Discussion
6	Homework Preparation - Reading	Manufacturing consent: World Examples	Lecture & Question and Answer & Discussion
7	Homework Preparation - Reading	Interpreting Culture and Communication	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Reading	Emergence of media groups in Turkey and Monopolization: 1950-2000.	Lecture & Question and Answer & Discussion
10	Reading	Structural Transformation of Media in Turkey After 2000	Lecture & Question and Answer & Discussion
11	Reading	Media, politics and communication policies.	Lecture & Question and Answer & Discussion
12	Reading	Consumption culture, Life Styles and Economic Politics of leisure times	Lecture & Question and Answer & Discussion
13	Homework Preparation - Reading	Speech freedom in Turkey and censor in media	Lecture & Question and Answer & Discussion
14	Homework Preparation - Reading	Foregone conclusion of Monopolization: Alternative media organizations	Lecture & Question and Answer & Discussion
15	Reading	General Revision	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Murdock ve Golding (1997) The Political Economy of the Media, Edward Elgar.
Marx, K. [1859] (1993) Ekonomi Politigin Elestirisine Katki, trns. S. Belli, Ankara: Sol (5th Volume).
Golding, P. ve Murdock, G. (1997) “Kultur, Iletisim ve Ekonomi Politik”, Cev. D. B. Kejanlioglu, Irvan, S. (der.) Medya Kultur Siyaset icinde, Ankara: Ark Publications.
Herman, E. S. ve Chomsky, N. (1998) Medya Halka Nasıl Evet Dedirtir: Kitle Iletisim Araclarının Ekonomi Politigi, Istanbul: Minerva Publications.
Adorno, T. (2007) Kultur Endustrisi Kultur Yonetimi, Cev. M. Tuzel – N. Unler – E. Gen. Istanbul: Iletisim Publications.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define basic concepts related with banking, insurance and finance.	0
2	Relates the theoretical and practical knowledge in the field to economics, business, law, statistics, accounting and marketing		1

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate banking and insurance applications to financial theories, mathematical and statistical methods.	0
2	Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the planning and implementation process in banking and insurance transactions.	0
2	Provide solutions for the problems encountered in banking and insurance transactions.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use theoretical and practical knowledge in the field of banking and insurance transactions.	0
2	By analyzing economic data accurately, manage savings and portfolio investments to minimize financial risks.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/She works as a leader or a team member in a teamwork from the planning of the banking transactions to the implementation and performs the task assigned to them within the team.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gain the basic knowledge necessary for the planning process of banking and insurance activities and human resources performance management.	0
2	Use the computer programs related with field in banking and insurance transactions.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Cooperate to bring innovative ideas to the stakeholders in the sector using banking insurance-related databases, information and communication technologies.	0
2	Research on scientific, sectoral developments and innovations related to the field with lifelong learning as a principle.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze financial data related to his / her field.	0
2	Apply knowledge and skills related to his / her field by taking into account his legal, social and ethical responsibilities.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	5	35
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	2	10
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	128