| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| IMI454 | DESIGN AND BRANDING | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Aaker, D. (1991) Managing Brand Equity, Free Press, New York |
| Bilgin, N.(1996) Insan Iliskileri ve Kimlik, Sistem Publications, Istanbul |
| Borja De Mozota, B. (2003) Design Management, Allworth Press, New York. |
| Gobe, M.(2001) Emotional Branding, Allworth Press, New York |