DESIGN AND BRANDING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
IMI454	DESIGN AND BRANDING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. METİN KUŞ
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide the students with the ability to comprehend the effects of brand concept strategies and brand communication on design issues at the end of 20th century and early 21st century.
Contents of the Course Unit:	Contents of the course include subjects of brand and branding concepts, analysis of historical process, position of consumption concept in 20th century, relationship of culture and behavior forms with design, importance of corporate identity design on firms, examination of spatial design and public space design with examples, brand and design within the framework of globalization concept.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the concepts of brand and branding.
Explain the position of consumption concept in 20th Century.
Solve the importance of corporate identity design on the firms.
Criticize spatial designs and public spaces by brand design.
Design brands for public and interior spaces through user-brand-consumption relationship.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Introduction to the syllabus. Introduction to the course materials	Introduction to the course, explaining general content and plan	PowerPoint Presentation, Face to Face Discussion over the Subject
2	Revision of course materials and the previous week	Explaining the place, brand and history of branding (In the world and Turkey).	PowerPoint Presentation, Face to Face Discussion over the Subject
3	Revision of course materials and the previous week	Brand management process; brand image, brand value, loyalty against brand, brand awareness, perceived qaulity, brand recall, brand value	PowerPoint Presentation, Face to Face Discussion over the Subject
4	Revision of course materials and the previous week	Explaining brand design process; brand identity, personality, brand title, symbol, logo, slogan concepts.	PowerPoint Presentation, Face to Face Discussion over the Subject
5	Revision of course materials and the previous week	Brand and differentiation, corporate identity and its relations with the brand concept	PowerPoint Presentation, Face to Face Discussion over the Subject
6	Revision of course materials and the previous week	Analysis on user-brand relations, sensitive factors in branding.	PowerPoint Presentation, Face to Face Discussion over the Subject
7	Revision of course materials and the previous week	Culture, Consumption- Behavior – and User Profile in environment interaction.	PowerPoint Presentation, Face to Face Discussion over the Subject
8	-	MID-TERM EXAM	-
9	-	Technical Visit	PowerPoint Presentation, Face to Face Discussion over the Subject
10	Revision of course materials and the previous week	Importance of pysical factors in the design of a place, basic concepts regarding aesthetics evaluation.	PowerPoint Presentation, Face to Face Discussion over the Subject
11	Revision of course materials and the previous week	Transformation of design as brand and place.	PowerPoint Presentation, Face to Face Discussion over the Subject
12	Revision of course materials and the previous week	Communication design concept, design and experience concepts and spatial relevant explanations of them.	PowerPoint Presentation, Face to Face Discussion over the Subject
13	Revision of course materials and the previous week	Designing public place, contributions of place design to our corporate identity.	PowerPoint Presentation, Face to Face Discussion over the Subject
14	Revision of course materials and the previous week	Analysis of samples regarding public places in terms of branding strategies.	PowerPoint Presentation, Face to Face Discussion over the Subject
15	Revision of course materials and the previous week	Brand - Indoor Design analysis (Primary brands round the world and Turley).	PowerPoint Presentation, Face to Face Discussion over the Subject
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Aaker, D. (1991) Managing Brand Equity, Free Press, New York
Bilgin, N.(1996) Insan Iliskileri ve Kimlik, Sistem Publications, Istanbul
Borja De Mozota, B. (2003) Design Management, Allworth Press, New York.
Gobe, M.(2001) Emotional Branding, Allworth Press, New York

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to know the basic concepts of Graphic Design and to define how these concepts are reflected in designs.
2	will be able to define the function of Graphic Design in communal and social contexts.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to organize the relations between the target audience and the visual design.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to apply the past and current technical knowledge and methods in the field of Graphic Design with the competence required by the design process.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to apply designs with appropriate combinations by considering the interaction of the field of Graphic Design with other disciplines.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to behave according to the values of social, cultural, scientific and professional ethics in the design process of Graphic Design.
2	will be able to use and reflect quality, cultural values, environmental protection, occupational health and safety issues in the all kind of processes in the field.
3	will be able to implements planned tasks in the desired manner and on time by organizing comprehensive design processes in the field of Graphic Design in individual or group works.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to use and relate the information that obtained in Graphic Design education for higher academic education processes or different field disciplines.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to explain the theorical and applicational knowledge related to the field of Graphic Design with using appropriate presentation and communication techniques.
2	will be able to use a foreign language at least at the B1 level of the European language portfolio.
3	will be able to use basic computer softwares, information and communication technologies and graphic design programs as required by the field.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	wil be able to demonstrate....

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	12	3	36
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	12	3	36
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	3	3
Preparation for the Final Exam	1	3	3
Mid-Term Exam	1	3	3
Preparation for the Mid-Term Exam	1	3	3
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	42	0	126