| 1 |
Introduction to the syllabus. Introduction to the course materials |
Introduction to the course, explaining general content and plan |
PowerPoint Presentation, Face to Face Discussion over the Subject |
| 2 |
Revision of course materials and the previous week |
Explaining the place, brand and history of branding (In the world and Turkey). |
PowerPoint Presentation, Face to Face Discussion over the Subject |
| 3 |
Revision of course materials and the previous week |
Brand management process; brand image, brand value, loyalty against brand, brand awareness, perceived qaulity, brand recall, brand value |
PowerPoint Presentation, Face to Face Discussion over the Subject |
| 4 |
Revision of course materials and the previous week |
Explaining brand design process; brand identity, personality, brand title, symbol, logo, slogan concepts. |
PowerPoint Presentation, Face to Face Discussion over the Subject |
| 5 |
Revision of course materials and the previous week |
Brand and differentiation, corporate identity and its relations with the brand concept |
PowerPoint Presentation, Face to Face Discussion over the Subject |
| 6 |
Revision of course materials and the previous week |
Analysis on user-brand relations, sensitive factors in branding. |
PowerPoint Presentation, Face to Face Discussion over the Subject |
| 7 |
Revision of course materials and the previous week |
Culture, Consumption- Behavior – and User Profile in environment interaction. |
PowerPoint Presentation, Face to Face Discussion over the Subject |
| 8 |
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MID-TERM EXAM |
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| 9 |
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Technical Visit |
PowerPoint Presentation, Face to Face Discussion over the Subject |
| 10 |
Revision of course materials and the previous week |
Importance of pysical factors in the design of a place, basic concepts regarding aesthetics evaluation. |
PowerPoint Presentation, Face to Face Discussion over the Subject |
| 11 |
Revision of course materials and the previous week |
Transformation of design as brand and place. |
PowerPoint Presentation, Face to Face Discussion over the Subject |
| 12 |
Revision of course materials and the previous week |
Communication design concept, design and experience concepts and spatial relevant explanations of them. |
PowerPoint Presentation, Face to Face Discussion over the Subject |
| 13 |
Revision of course materials and the previous week |
Designing public place, contributions of place design to our corporate identity. |
PowerPoint Presentation, Face to Face Discussion over the Subject |
| 14 |
Revision of course materials and the previous week |
Analysis of samples regarding public places in terms of branding strategies. |
PowerPoint Presentation, Face to Face Discussion over the Subject |
| 15 |
Revision of course materials and the previous week |
Brand - Indoor Design analysis (Primary brands round the world and Turley). |
PowerPoint Presentation, Face to Face Discussion over the Subject |
| 16 |
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FINAL EXAM |
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| 17 |
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FINAL EXAM |
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