DESIGN AND BRANDING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| IMI454 |
DESIGN AND BRANDING |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Define the concepts of brand and branding. |
| Explain the position of consumption concept in 20th Century. |
| Solve the importance of corporate identity design on the firms. |
| Criticize spatial designs and public spaces by brand design. |
| Design brands for public and interior spaces through user-brand-consumption relationship. |