Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
ISL340 | MARKETING MANAGEMENT | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
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Kotler, P., Saliba, S., & Keller,K.L.(ÇV. Kırcova, İ). Pazarlama Yönetimi, 2018. |
Güncel gazete ve dergi haberleri. |
Akademik dergilerden seçilen makaleler. |