TR EN

MEDIA AND ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY327 MEDIA AND ADVERTISING 5 3 3 5

SOURCE MATERIALS & RECOMMENDED READING
Elden, M. (2009). Reklam ve Reklamcilik. Say Publications. Istanbul.
Kocabas, F. ve Elden, M. (2005.) Reklamcilik Kavramlar Kararlar Kurumlar. Iletisim Publications. Istanbul.
Elden, M. ; Ozkan U. ; Yeygel, S. (2007). Simdi Reklamlar. Iletisim Publications. Istanbul.
Sullivan, L. (2004). Satan Reklam Yaratmak. Trns. Yaman, S. MediaCat Books.
Belch G. E. and Belch, M. A. (2015). Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition McGraw Hill Education. (USA).