Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
MIY327 | MEDIA AND ADVERTISING | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
|
---|---|
Language of Instruction : | Turkish |
Level of the Course Unit : | , TYY: + , EQF-LLL: , QF-EHEA: |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
|
---|---|
Objectives of the Course Unit: | This course aims to provide students with the basic knowledge and skills related to advertising strategies in conventional and new media. |
Contents of the Course Unit: | Contents of the course include the subjects such as the definition of advertising, the development of the historical process within the framework of changing consumer behaviour, advertising designs, advertising types, conventional and new media advertising strategies. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
---|
Compare advertisements by reviewing them. |
Describe advertising concepts. |
Explain basic advertising strategies. |
Plan creative advertising films. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
|||
---|---|---|---|
Week | Preparatory | Topics(Subjects) | Method |
1 | - | Definition and importance of advertisement and advertising | Lecture and Discussion |
2 | Reading & Visual Source | Development of advertising in the historical development process | Lecture, Case Study, Practice and Discussion |
3 | Reading & Visual Source | Advertisement and marketing Objectives and functions of advertisements | Lecture, Case Study, Practice and Discussion |
4 | Reading & Visual Source | Characteristics of consumers and alternative advertisement channels | Lecture, Case Study, Practice and Discussion |
5 | Reading & Visual Source | Demographic, Psychologic and Socio cultural factors | Lecture, Case Study, Practice and Discussion |
6 | Reading & Visual Source | Creativity in Advertisements | Lecture, Case Study, Practice and Discussion |
7 | Reading & Visual Source | Advertisements strategies | Lecture, Case Study, Practice and Discussion |
8 | - | MID-TERM EXAM | - |
9 | Reading & Visual Source | Advertisements types | Lecture, Case Study, Practice and Discussion |
10 | Reading & Visual Source | TV advertisements | Lecture, Case Study, Practice and Discussion |
11 | Reading & Visual Source | Radio advertisements New media advertisements | Lecture, Case Study, Practice and Discussion |
12 | Reading & Visual Source | Viral advertisements | Lecture, Case Study, Practice and Discussion |
13 | Reading & Visual Source | Advergaming | Lecture, Case Study, Practice and Discussion |
14 | Reading & Visual Source | Organizational structure in advertising and advertising agencies | Lecture, Case Study, Practice and Discussion |
15 | Reading & Visual Source | General Evaluation | Lecture, Case Study, Practice and Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
---|
Elden, M. (2009). Reklam ve Reklamcilik. Say Publications. Istanbul. |
Kocabas, F. ve Elden, M. (2005.) Reklamcilik Kavramlar Kararlar Kurumlar. Iletisim Publications. Istanbul. |
Elden, M. ; Ozkan U. ; Yeygel, S. (2007). Simdi Reklamlar. Iletisim Publications. Istanbul. |
Sullivan, L. (2004). Satan Reklam Yaratmak. Trns. Yaman, S. MediaCat Books. |
Belch G. E. and Belch, M. A. (2015). Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition McGraw Hill Education. (USA). |
ASSESSMENT |
|||
---|---|---|---|
Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
---|---|---|---|---|---|
0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
|||||||
---|---|---|---|---|---|---|---|
Theoretical |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Define the basic concepts of aeronautical standards and rules. (Bloom 1)
|
0 |
KNOWLEDGE |
|||||||
---|---|---|---|---|---|---|---|
Factual |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Organize teamwork during the collection, interpretation, announcement and application of data related to the field. (Bloom 6)
|
0 |
SKILLS |
|||||||
---|---|---|---|---|---|---|---|
Cognitive |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Perform theoretical and practical knowledge related to his/her field in business life using analytical methods and modeling techniques. (Bloom 4)
|
0 | |||||
2 |
Choose updated documents, modern techniques and tools required for maintenance applications. (Bloom 2)
|
0 | |||||
3 |
Use maintenance manuals and other sources of information in business life to obtain information about the field
|
0 | |||||
4 |
Determine the actualities of all technical and administrative documents related with the field. (Bloom 1)
|
0 |
SKILLS |
|||||||
---|---|---|---|---|---|---|---|
Practical |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use computer software, information and communication technologies at the level required by the field
|
0 | |||||
2 |
Interpret the sketches, scheme, graphics that describe the subject. (Bloom 2)
|
0 |
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Autonomy & Responsibility |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Develop solutions for problems faced during application. (Bloom 6)
|
0 |
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Learning to Learn |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Determine the learning requirements related with his/her field. (Bloom 3)
|
0 | |||||
2 |
Use the lifelong learning principles in occupational development. (Bloom 3)
|
2 |
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Communication & Social |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply the technical drawing knowledge effectively in business life. (Bloom 3)
|
0 | |||||
2 |
By informing the relevant persons and institutions about the related field; state his / her thoughts and suggestions for solutions in the field.
|
0 | |||||
3 |
Debate his/her ideas and solution suggestions with experts by supporting them with quantitative and qualitative data. (Bloom 2)
|
1 | |||||
4 |
Participate in training related to the field at international level. (Bloom 3)
|
0 | |||||
5 |
Organize activities for the professional development of employees under his/her responsibility. (Bloom 6).
|
2 |
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Occupational and/or Vocational |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the knowledge and skills obtained during undergraduate education in work life. (Bloom 3)
|
2 | |||||
2 |
Solve the problems encountered in his/her field. (Bloom 3)
|
0 | |||||
3 |
Apply the necessary culture of behavior in the areas of quality management and processes and environmental protection and occupational safety (Bloom 3)
|
0 | |||||
4 |
Locate the awareness of safety factor to himself and to the team. (Bloom 1
|
0 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
|||
---|---|---|---|
Workload for Learning & Teaching Activities |
|||
Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 2 | 26 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 7 | 4 | 28 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 5 | 6 | 30 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 41 | 0 | 128 |
Total Workload of the Course Unit | 128 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |