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MEDIA AND ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MIY327	MEDIA AND ADVERTISING	5	3	3	5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Definition and importance of advertisement and advertising	Lecture and Discussion
2	Reading & Visual Source	Development of advertising in the historical development process	Lecture, Case Study, Practice and Discussion
3	Reading & Visual Source	Advertisement and marketing Objectives and functions of advertisements	Lecture, Case Study, Practice and Discussion
4	Reading & Visual Source	Characteristics of consumers and alternative advertisement channels	Lecture, Case Study, Practice and Discussion
5	Reading & Visual Source	Demographic, Psychologic and Socio cultural factors	Lecture, Case Study, Practice and Discussion
6	Reading & Visual Source	Creativity in Advertisements	Lecture, Case Study, Practice and Discussion
7	Reading & Visual Source	Advertisements strategies	Lecture, Case Study, Practice and Discussion
8	-	MID-TERM EXAM	-
9	Reading & Visual Source	Advertisements types	Lecture, Case Study, Practice and Discussion
10	Reading & Visual Source	TV advertisements	Lecture, Case Study, Practice and Discussion
11	Reading & Visual Source	Radio advertisements New media advertisements	Lecture, Case Study, Practice and Discussion
12	Reading & Visual Source	Viral advertisements	Lecture, Case Study, Practice and Discussion
13	Reading & Visual Source	Advergaming	Lecture, Case Study, Practice and Discussion
14	Reading & Visual Source	Organizational structure in advertising and advertising agencies	Lecture, Case Study, Practice and Discussion
15	Reading & Visual Source	General Evaluation	Lecture, Case Study, Practice and Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-