| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| MIY323 | BEING PERSONAL BRAND AND INNOVATION | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Batı, U. (2013). Stratejik Marka Yönetimi, Brandage Publications, İstanbul |
| Babür Tosun, N. (2014). Marka Yönetimi. Beta Publications. |
| Kapferer, J. (2012).The New Strategic Brand Managament, Koganpage |