BEING PERSONAL BRAND AND INNOVATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MIY323	BEING PERSONAL BRAND AND INNOVATION	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to make students learn the brand phenomenon, brand management process and brand value formation and to use this information to create personal brands.
Contents of the Course Unit:	The course content consists of basic brand concepts, brand management process, brand identity process which constitutes brand management process, tools used in brand value formation, relationship between brand and similar concepts and differences.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explains the concepts of brand phenomenon.
Examplify of the stages of brand management process.
Relate between personal goals and brand.
Compare the individual and institutional differences of brand value.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Break Your Chains	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
2	Reading books, preparing presentations, creating debating content, social media tracking.	Level of awareness of those requested	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
3	Reading books, preparing presentations, creating debating content, social media tracking.	Know yourself and use it in full capacity	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
4	Reading books, preparing presentations, creating debating content, social media tracking.	Brand awareness	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
5	Reading books, preparing presentations, creating debating content, social media tracking.	Being a brand and distinguishing from similar ones	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
6	Reading books, preparing presentations, creating debating content, social media tracking.	Quantity and quality	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
7	Reading books, preparing presentations, creating debating content, social media tracking.	Brand perception and management	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
8	-	MID-TERM EXAM	-
9	Reading books, preparing presentations, creating debating content, social media tracking.	Brand and situation analysis	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
10	Reading books, preparing presentations, creating debating content, social media tracking.	use of costume - accessories and brand relationship	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
11	Reading books, preparing presentations, creating debating content, social media tracking.	Honesty and reality in the brand	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
12	Reading books, preparing presentations, creating debating content, social media tracking.	Positioning and sustainability in the brand	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
13	Reading books, preparing presentations, creating debating content, social media tracking.	Brand reputation and value	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
14	Reading books, preparing presentations, creating debating content, social media tracking.	Brand loyalty, creating addiction	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
15	Reading books, preparing presentations, creating debating content, social media tracking.	Brand; crisis and risks	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Batı, U. (2013). Stratejik Marka Yönetimi, Brandage Publications, İstanbul
Babür Tosun, N. (2014). Marka Yönetimi. Beta Publications.
Kapferer, J. (2012).The New Strategic Brand Managament, Koganpage

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts of Social Service, working fields and application frameworks.	0
2	Uses up-to-date information on Social Service field by associating it with the theory and application information of Social Service.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Establish the link between the application frameworks of Social Service.	0
2	Evaluate the developments in the field of migration, globalization and human rights in the new world by using the theoretical knowledge in the field.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Using the research methods related to the field of Social Service, concludes scientific conclusions about social problems.	0
2	Examine the spatial legislation of Social Service and develop new strategies for implementation.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve the problems specific to the field of Social Service according to scientific data.	0
2	Conduct trainings for individual, family and society by using advanced theoretical and practical knowledge in the field of Social Service.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Develop his / her competence in this area by taking the leadership role in working with individuals, groups and society and taking responsibility as a team member.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describes a life worthy of dignity of the person who is the subject of social service science.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Configures the communication between institutions in order to solve the problems.	0
2	Uses the educational role in the social service area.	0
3	Produces projects that will increase the consciousness level of the society.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Collaborate with other professionals in the work team through an interdisciplinary approach at the stage of Social Service intervention	0
2	Acts as a social worker in accordance with the laws, regulations and professional ethics rules.	0
3	Organize their work in accordance with their rights and responsibilities as an individual.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	4	28
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	6	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	128