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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

BEING PERSONAL BRAND AND INNOVATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY323 BEING PERSONAL BRAND AND INNOVATION 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Break Your Chains Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
2 Reading books, preparing presentations, creating debating content, social media tracking. Level of awareness of those requested Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
3 Reading books, preparing presentations, creating debating content, social media tracking. Know yourself and use it in full capacity Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
4 Reading books, preparing presentations, creating debating content, social media tracking. Brand awareness Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
5 Reading books, preparing presentations, creating debating content, social media tracking. Being a brand and distinguishing from similar ones Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
6 Reading books, preparing presentations, creating debating content, social media tracking. Quantity and quality Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
7 Reading books, preparing presentations, creating debating content, social media tracking. Brand perception and management Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
8 Reading books, preparing presentations, creating debating content, social media tracking. Brand and situation analysis Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
9 Reading books, preparing presentations, creating debating content, social media tracking. use of costume - accessories and brand relationship Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
10 - MID-TERM EXAM -
11 Reading books, preparing presentations, creating debating content, social media tracking. Honesty and reality in the brand Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
12 Reading books, preparing presentations, creating debating content, social media tracking. Positioning and sustainability in the brand Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
13 Reading books, preparing presentations, creating debating content, social media tracking. Brand reputation and value Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
14 Reading books, preparing presentations, creating debating content, social media tracking. Brand loyalty, creating addiction Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
15 Reading books, preparing presentations, creating debating content, social media tracking. Brand; crisis and risks Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
16 - FINAL EXAM -
17 - FINAL EXAM -