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REPUTATION MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY319 REPUTATION MANAGEMENT 5 3 3 5

SOURCE MATERIALS & RECOMMENDED READING

Çakırkaya, M. (2017). İtibar Yönetimi. Eğitim Kitabevi Yayınları.
Kadıbeşigil,S.(2014).Kurumsal İtibar Yönetimi, Mediacat Yayıncılık.
Doorley,J. and Garcia H.(2007).Reputation Management, Routledge.