Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
HRY421 | PUBLIC RELATIONS AND SUSTAINABILITY | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
---|
Asna A. (2006).Kuramda ve Uygulamada Halkla İlişkiler. Pozitif Yayınları, İstanbul |
Aydemir O.(2013).Halkla İlişkiler: kavram, strateji ve uygulamaları. Der Yayınları, İstanbul |
Theaker A.(2013).The public relations strategic toolkit : an essential guide to successful public relations practice.New York,NY.Routledge |
Tengilimoğlu D.& Öztürk Y. (2011). İşletmelerde Halkla İlişkiler. Nobel Yayıncılık, Ankara |