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SERVİCE MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
IBY317 SERVİCE MARKETING 5 3 3 5

SOURCE MATERIALS & RECOMMENDED READING

Prof.Dr. Sevgi Ayşe Öztürk (2019). "Hizmet Pazarlaması" , Ekin Kitabevi Yayınları
Prof.Dr. A.Hamdi İslamoglu ve Prof.Dr. Kenan Aydın (2020). "Hizmet pazarlaması", Beta Yayıncılık.
Prof.Dr. Mehmet Karafakıoğlu (2012) (2009). "Pazarlama İlkeleri" , Türkmen Kitabevi
Prof.Dr. İsmet Mucuk (2017). "Pazarlama İlkeleri", Türkmen Kitabevi
Lovelock, Christopher; Wright, Lauren. "Principles of service marketing and management". Prentice Hall, 2001.
Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014).  "Principles of marketing". Pearson Australia.