CONTENT PRODUCTION COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| YEM211 |
CONTENT PRODUCTION |
3 |
3 |
3 |
6 |
Objectives and Contents |
| Objectives: |
This course aims to improve aptitude for interpreting digital advertising, culture and community contents in the digital and social media in the context of producer and consumer relationship and producing digital content in accordance with the marketing strategy of a specific sector, brand or NGO. |
| Content: |
Contents of the course include the subjects as in similarities and differences of content production processes to traditional and new media and developing the right marketing strategies for produced content. |