Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
YEM211 | CONTENT PRODUCTION | 3 | 3 | 3 | 6 |
GENERAL INFORMATION |
|
---|---|
Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Compulsory |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. TAYLAN MARAL |
Instructor(s) of the Course Unit | Assist.Prof. ABDULKADİR BÜYÜKBİNGÖL |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
|
---|---|
Objectives of the Course Unit: | This course aims to improve aptitude for interpreting digital advertising, culture and community contents in the digital and social media in the context of producer and consumer relationship and producing digital content in accordance with the marketing strategy of a specific sector, brand or NGO. |
Contents of the Course Unit: | Contents of the course include the subjects as in similarities and differences of content production processes to traditional and new media and developing the right marketing strategies for produced content. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
---|
Produce creative content for both traditional and new media. |
Analyse what kind of content is needed on different social media channels. |
Use the original contents on his/her self-developed website or online environments of institutions. |
Compare the contents of different media organizations socially, culturally and economically and politically. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
|||
---|---|---|---|
Week | Preparatory | Topics(Subjects) | Method |
1 | Literature Review | Conceptual Explanation of Content and Digital Content. Explaining the Importance of Content in New Media. | PowerPoint Presentation |
2 | Literature Review | Technology of Web 2.0 and Change of Content Production in terms of Traditional Media. Defining Prosumer Concept and Its Effect on Content Production Process | PowerPoint Presentation |
3 | Literature Review | General Evaluation of Social Media, Blog, Internet website, wikis and dictionaries as Usage and Marketing Areas of Digital Content | PowerPoint Presentation |
4 | Literature and Internet Applications Review | Usage Types of Text as Digital Content with Web 1.0 and Web 2.0, Exemplification on it | PowerPoint Presentation |
5 | Literature and Internet Applications Review | Usage Examples for the usage of Photography, Advertisement, Tourism and Art etc. as Digital Content | PowerPoint Presentation |
6 | Literature and Internet Applications Review | Usage Strategies and Types of Video Contents And Other Hybrid Contents Over Examples | PowerPoint Presentation and Discussion |
7 | Literature and Internet Applications Review | Explaining the Digital Content Production in Social Media and Blogs and Examining the Examples | PowerPoint Presentation and Discussion |
8 | - | MID-TERM EXAM | - |
9 | Literature and Internet Applications Review | Wiki, Mobile Applications, E-Zine, Search Engine Optimization and Explaining Web Sites in terms of Content. | PowerPoint Presentation and Discussion |
10 | Literature and Internet Applications Review | Digital Content Management of Individual and Corporate Brands | PowerPoint Presentation and Discussion |
11 | Literature and Internet Applications Review | Civil Society Applications and Usage of Digital Content in Social Movements and Exemplification on them | PowerPoint Presentation and Discussion |
12 | Literature and Internet Review | Creative Industry Concept and Role of Creative Thinking in Content Production, Workshop | PowerPoint Presentation and Discussion |
13 | Creating Content on Internet (Social Media) and Practice | Revision and Practice on Content Production | Making Project |
14 | Creating Content on Internet (Social Media) and Practice | Revision and Practice on Content Production | Making Project |
15 | Creating Content on Internet (Social Media) and Practice | Production of Multimedia Contents Practically | Making Project |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
---|
Chapman C. C., Handley A. (2012). Dijital Cagda Icerik Uretiminin Kurallari. Istanbul: Mediacat Publications |
Handley A. (2015). Herkes Yazabilir. Istanbul: Mediacat Publications |
Dilek P. (2014). Dijital Icerik Pazarlama. Istanbul: Karahan Publications |
ASSESSMENT |
|||
---|---|---|---|
Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
---|---|---|---|---|---|
0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
|||||||
---|---|---|---|---|---|---|---|
Theoretical |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
List the history of communication, mass media, communication theories and leading theorists.
|
1 | |||||
2 |
List the historical, social and cultural types of communication and explain the related concepts.
|
1 | |||||
3 |
Define the important points of the history and theories of communication through daily life practices and social life.
|
1 |
KNOWLEDGE |
|||||||
---|---|---|---|---|---|---|---|
Factual |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Compare the traditional media and new media economic policies.
|
3 | |||||
2 |
Interpret digital culture with constantly updated and self-renewing topics.
|
3 | |||||
3 |
Interpret the technical, socio-political and legal aspects of cyber security issues in the field of new media.
|
2 |
SKILLS |
|||||||
---|---|---|---|---|---|---|---|
Cognitive |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Define the basic concepts of communication history, communication theories, traditional and new media channels.
|
2 |
SKILLS |
|||||||
---|---|---|---|---|---|---|---|
Practical |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Prepare web pages with CSS codes.
|
1 | |||||
2 |
Produce creative content in new media environments, create an image and sound and practical studies about programming.
|
5 | |||||
3 |
Analyze the sub-texts and their semantics of the studies presented to the society by mass media.
|
3 | |||||
4 |
Use qualitative and quantitative elements to construct arguments on studies in the field of communication.
|
1 |
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Autonomy & Responsibility |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Manage social media accounts of brands, corporate firms and public institutions thanks to its advanced knowledge in content production and user experience.
|
5 |
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Learning to Learn |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Review local and foreign studies in the field of New Media.
Creates innovative works in his/her field.
|
1 | |||||
2 |
Criticize the effects of social media activities on socio-political field.
|
3 |
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Communication & Social |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Plan scientific studies in any area that can be encountered in different disciplines and transfer them to people from different disciplines.
|
1 | |||||
2 |
Determine how much of the content produced by the media is right and wrong.
|
3 |
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Occupational and/or Vocational |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follows the developments that have begun to guide the present and the future such as "Software".
Produce various software products for different sectors.
|
1 | |||||
2 |
Design using new architectures of big data processing systems.
|
1 | |||||
3 |
Determine the logic of operation of artificial intelligence algorithms and determines the possible effects on media and indirectly society.
|
1 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
|||
---|---|---|---|
Workload for Learning & Teaching Activities |
|||
Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 3 | 39 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 40 | 40 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 30 | 30 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 31 | 0 | 153 |
Total Workload of the Course Unit | 153 | ||
Workload (h) / 25.5 | 6 | ||
ECTS Credits allocated for the Course Unit | 6,0 |