CONTENT PRODUCTION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
YEM211	CONTENT PRODUCTION	3	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. TAYLAN MARAL
Instructor(s) of the Course Unit	Assist.Prof. ABDULKADİR BÜYÜKBİNGÖL
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to improve aptitude for interpreting digital advertising, culture and community contents in the digital and social media in the context of producer and consumer relationship and producing digital content in accordance with the marketing strategy of a specific sector, brand or NGO.
Contents of the Course Unit:	Contents of the course include the subjects as in similarities and differences of content production processes to traditional and new media and developing the right marketing strategies for produced content.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Produce creative content for both traditional and new media.
Analyse what kind of content is needed on different social media channels.
Use the original contents on his/her self-developed website or online environments of institutions.
Compare the contents of different media organizations socially, culturally and economically and politically.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review	Conceptual Explanation of Content and Digital Content. Explaining the Importance of Content in New Media.	PowerPoint Presentation
2	Literature Review	Technology of Web 2.0 and Change of Content Production in terms of Traditional Media. Defining Prosumer Concept and Its Effect on Content Production Process	PowerPoint Presentation
3	Literature Review	General Evaluation of Social Media, Blog, Internet website, wikis and dictionaries as Usage and Marketing Areas of Digital Content	PowerPoint Presentation
4	Literature and Internet Applications Review	Usage Types of Text as Digital Content with Web 1.0 and Web 2.0, Exemplification on it	PowerPoint Presentation
5	Literature and Internet Applications Review	Usage Examples for the usage of Photography, Advertisement, Tourism and Art etc. as Digital Content	PowerPoint Presentation
6	Literature and Internet Applications Review	Usage Strategies and Types of Video Contents And Other Hybrid Contents Over Examples	PowerPoint Presentation and Discussion
7	Literature and Internet Applications Review	Explaining the Digital Content Production in Social Media and Blogs and Examining the Examples	PowerPoint Presentation and Discussion
8	-	MID-TERM EXAM	-
9	Literature and Internet Applications Review	Wiki, Mobile Applications, E-Zine, Search Engine Optimization and Explaining Web Sites in terms of Content.	PowerPoint Presentation and Discussion
10	Literature and Internet Applications Review	Digital Content Management of Individual and Corporate Brands	PowerPoint Presentation and Discussion
11	Literature and Internet Applications Review	Civil Society Applications and Usage of Digital Content in Social Movements and Exemplification on them	PowerPoint Presentation and Discussion
12	Literature and Internet Review	Creative Industry Concept and Role of Creative Thinking in Content Production, Workshop	PowerPoint Presentation and Discussion
13	Creating Content on Internet (Social Media) and Practice	Revision and Practice on Content Production	Making Project
14	Creating Content on Internet (Social Media) and Practice	Revision and Practice on Content Production	Making Project
15	Creating Content on Internet (Social Media) and Practice	Production of Multimedia Contents Practically	Making Project
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Chapman C. C., Handley A. (2012). Dijital Cagda Icerik Uretiminin Kurallari. Istanbul: Mediacat Publications
Handley A. (2015). Herkes Yazabilir. Istanbul: Mediacat Publications
Dilek P. (2014). Dijital Icerik Pazarlama. Istanbul: Karahan Publications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	List the history of communication, mass media, communication theories and leading theorists.		1
2	List the historical, social and cultural types of communication and explain the related concepts.		1
3	Define the important points of the history and theories of communication through daily life practices and social life.		1

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Compare the traditional media and new media economic policies.				3
2	Interpret digital culture with constantly updated and self-renewing topics.				3
3	Interpret the technical, socio-political and legal aspects of cyber security issues in the field of new media.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of communication history, communication theories, traditional and new media channels.			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Prepare web pages with CSS codes.		1
2	Produce creative content in new media environments, create an image and sound and practical studies about programming.						5
3	Analyze the sub-texts and their semantics of the studies presented to the society by mass media.				3
4	Use qualitative and quantitative elements to construct arguments on studies in the field of communication.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage social media accounts of brands, corporate firms and public institutions thanks to its advanced knowledge in content production and user experience.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Review local and foreign studies in the field of New Media. Creates innovative works in his/her field.		1
2	Criticize the effects of social media activities on socio-political field.				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan scientific studies in any area that can be encountered in different disciplines and transfer them to people from different disciplines.		1
2	Determine how much of the content produced by the media is right and wrong.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follows the developments that have begun to guide the present and the future such as "Software". Produce various software products for different sectors.		1
2	Design using new architectures of big data processing systems.		1
3	Determine the logic of operation of artificial intelligence algorithms and determines the possible effects on media and indirectly society.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	40	40
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	30	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	31	0	153