| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HRY415 | PUBLIC SURVEYS | 5 | 3 | 3 | 5 |
Objectives and Contents |
|
|---|---|
| Objectives: | The aim of this course is to teach the public opinion about marketing, advertising and public relations. |
| Content: | The content of the course; the scope, importance, research design, sample selection, research models, preparation of the questionnaire, data processing and analysis. |