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PUBLIC SURVEYS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY415 PUBLIC SURVEYS 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. İSMET GALİP YOLCUOĞLU
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: The aim of this course is to teach the public opinion about marketing, advertising and public relations.
Contents of the Course Unit: The content of the course; the scope, importance, research design, sample selection, research models, preparation of the questionnaire, data processing and analysis.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explains the scope of public opinion research.
Analyze public opinion research models.
Applies public opinion research methods.
Creates a questionnaire that is appropriate to the subject of research.
Evaluates the results of the survey.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Related Section of the Textbook Meeting, informing students about the course flow and expectations Question,Answer
2 Related Section of the Textbook Public Opinion Surveys and Scope Lecture, Question & Answer, Discussion Method
3 Related Section of the Textbook The importance of public opinion research Lecture, Question & Answer, Discussion Method
4 Related Section of the Textbook Determination of Research Subject / Sample Lecture, Question & Answer, Discussion Method
5 Related Section of the Textbook Research Design Lecture, Question & Answer, Discussion Method
6 Related Section of the Textbook Research Models Lecture, Question & Answer, Discussion Method
7 Related Section of the Textbook Research Models Lecture, Question & Answer, Discussion Method
8 - MID-TERM EXAM -
9 Related Section of the Textbook Survey, Preparation of Questionnaire Lecture, Question & Answer, Discussion Method
10 Related Section of the Textbook Data Processing Lecture, Question & Answer, Discussion Method
11 Related Section of the Textbook Analysis Lecture, Question & Answer, Discussion Method
12 Presentation of Student Homework Making surveys in groups within the determined topics Lecture, Question & Answer, Discussion Method
13 Presentation of Student Homework Making surveys in groups within the determined topics Lecture, Question & Answer, Discussion Method
14 Presentation of Student Homework Making surveys in groups within the determined topics Lecture, Question & Answer, Discussion Method
15 General Review General Review Question,Answer
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Bethlehem, J. (2017). Understanding Public Opinion Polls, CRC Press
Er, S. (2016). Pazarlama ve Kamuoyu Araştırma Alanları, Nobel Academic Publishing
Gürbüz, Ş., Şahin, F. (2018). Sosyal Bilimlerde Araştırma Yöntemleri, Seçkin Yayınevi

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the basic concepts of Social Service, working fields and application frameworks.
0
2
Uses up-to-date information on Social Service field by associating it with the theory and application information of Social Service.
0

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Establish the link between the application frameworks of Social Service.
2
2
Evaluate the developments in the field of migration, globalization and human rights in the new world by using the theoretical knowledge in the field.
4

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Using the research methods related to the field of Social Service, concludes scientific conclusions about social problems.
3
2
Examine the spatial legislation of Social Service and develop new strategies for implementation.
0

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Solve the problems specific to the field of Social Service according to scientific data.
1
2
Conduct trainings for individual, family and society by using advanced theoretical and practical knowledge in the field of Social Service.
0

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Develop his / her competence in this area by taking the leadership role in working with individuals, groups and society and taking responsibility as a team member.
0

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describes a life worthy of dignity of the person who is the subject of social service science.
4

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Configures the communication between institutions in order to solve the problems.
2
2
Uses the educational role in the social service area.
3
3
Produces projects that will increase the consciousness level of the society.
4

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Collaborate with other professionals in the work team through an interdisciplinary approach at the stage of Social Service intervention
1
2
Acts as a social worker in accordance with the laws, regulations and professional ethics rules.
1
3
Organize their work in accordance with their rights and responsibilities as an individual.
3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 2 26
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 7 5 35
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 5 4 20
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 41 0 125
Total Workload of the Course Unit 125
Workload (h) / 25.5 4,9
ECTS Credits allocated for the Course Unit 5,0