DIGITAL MARKETING AND TRADE DERS TANITIM VE UYGULAMA BİLGİLERİ
| Kodu |
Dersin Adı |
Yarıyıl |
Süresi(T+U) |
Kredisi |
AKTS Kredisi |
| IBT211 |
DIGITAL MARKETING AND TRADE |
3 |
3 |
3 |
6 |
AMAÇ VE İÇERİK |
| Amaç: |
The main objective of this course is to help students understand the role and importance of digital marketing in the rapidly changing business environment and to adapt marketing into work. |
| İçerik: |
The contents of the course include; digital strategy and planning, digital content, website marketing tools, e-commerce. |