| Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
|---|---|---|---|---|---|
| UIT306 | ULUSLARARASI PAZARLAMA | 6 | 3 | 3 | 7 |
AMAÇ VE İÇERİK |
|
|---|---|
| Amaç: | The aim of this course is to provide students with knowledge and skills regarding the basic issues of international marketing and the international marketing mix. |
| İçerik: | Introduction to international marketing, environmental analysis in international marketing, international marketing research, market segmentation, target market selection and positioning in international marketing, international market entry strategies and international marketing mix. |