HALKLA İLİŞKİLERDE KAMPANYA PLANLAMASI DERS TANITIM VE UYGULAMA BİLGİLERİ
| Kodu |
Dersin Adı |
Yarıyıl |
Süresi(T+U) |
Kredisi |
AKTS Kredisi |
| HRY323 |
HALKLA İLİŞKİLERDE KAMPANYA PLANLAMASI |
5 |
5 |
3 |
7 |
AMAÇ VE İÇERİK |
| Amaç: |
This course aims to teach what is the idea development, research and planning stages when creating a public relations campaign. |
| İçerik: |
The contents of the course include the subjects such as public relations campaign process; stages of the campaign: research, planning, implementation and evaluation; situation analysis and target audience analysis; examination of sample public relations campaigns. |