HALKLA İLİŞKİLERDE KAMPANYA UYGULAMASI DERS TANITIM VE UYGULAMA BİLGİLERİ
| Kodu |
Dersin Adı |
Yarıyıl |
Süresi(T+U) |
Kredisi |
AKTS Kredisi |
| HRY326 |
HALKLA İLİŞKİLERDE KAMPANYA UYGULAMASI |
6 |
5 |
3 |
8 |
AMAÇ VE İÇERİK |
| Amaç: |
This course aims to introduce marketing, public relations and advertising campaigns and to explain public relations campaign stages. |
| İçerik: |
The contents of the course include the subjects such as advertising and public relations campaigns, public relations campaign stages, communication plan and campaign budget preparation, flow and action plan. |