| Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
|---|---|---|---|---|---|
| HRY203 | MARKA YÖNETİMİ STRATEJİLERİ | 3 | 3 | 3 | 6 |
AMAÇ VE İÇERİK |
|
|---|---|
| Amaç: | This course aims to provide the students with the information about brand management by enabling them to discover the brand concept correctly. |
| İçerik: | Contents of the course include the subjects such as concepts related to the brand, strategic brand management process and case studies. |