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Genel Bilgiler

Programın Amacı

Dear Students,

 

As the Department of Advertising, our main aim in education is to raise individuals who are qualified in their fields in order to meet the workforce needs of the advertising sector, which has developed and continues to develop in the first quarter of the 21st century in the global and national area, to add modern awareness to our students, is to progress in our field by contributing to our academic values.

 

In line with the educational purpose of our department, we act with the aim of educating students who are equipped with our theoretical and applied lessons, who can have a voice in the design and communication of national and international dimensions. In line with our goal, in addition to the compulsory courses in our department, we also include elective courses that increase the equipment of our students. In addition, we strengthen our students' knowledge infrastructure by providing training in other areas related to the field of our department.

 

Today, advertisements occupy an important place in both traditional and alternative media channels, and the need for employees to be employed in such an important area appears. For this purpose, it was decided to open our Department of Advertising at our university; It is aimed to train students who are equipped to provide the said employment and to move the sector further. Our department students; will be able to design creative ads and have the necessary knowledge in this design process, will be able to create advertisement text, advertisement images and advertisement films, and successfully implement communication in advertising. Our students will specialize in advertising and communication with the meeting of theory and practice.

Programın Hedefi

The Department of Advertising is a department that collaborates with various fields of social sciences as well as the communication field and is fed from many disciplines. With the developing communication technologies, the application of advertisement design and advertisement communication activities by everyone caused questioning the quality in this field. In order to carry out practical activities, there are deficiencies in the knowledge and experience in the field. Our department; Under the umbrella of the academy, it will provide training in both practical and theoretical lessons and bring the experts in the field to the advertising and communication sectors.

 

In our department where a learning where theory and practice meets, various specialization areas such as graphic design, cinema and communication sciences are also used. The Department of Advertising was established in order to train personnel to meet the needs in the current advertising and communication sectors. Our professional academic staff carries out a four-year undergraduate education with a curriculum that responds to our students' interests, abilities and goals. Our department aims to teach what advertising, which has an important position in today's world, is what advertising is, what it does and how it is done.

Kariyer Olanakları

Our graduates as Department of Advertising; they have the opportunity to work in public and private sectors.

 

They can continue their careers at the academy as well.

 

They can work in advertising units in traditional advertising media such as newspapers, radio, television, magazines or in media that is a result of new media such as internet and social network.

 

In creative departments in advertising agencies; They can take part in job positions such as creative department manager, copywriter, advertisement designer.

 

There are opportunities to work in other business units in the field of communication.

 

Bölümün Geleceği

Advertising, which is the most important marketing tool in the world, is an area that will maintain its importance and popularity in the future. Advertising graduates can find jobs in agencies in many positions such as copywriter, content editor, social media specialist, digital marketing specialist, strategist, customer relations specialist. In addition, various employment opportunities continue to increase in corporate communication units of state institutions or private companies.

 

Kimler Seçmeli

Those who are highly creative, productive, technology-savvy, dynamic, entrepreneurial, curious, self-confident, keep up to date with current developments, have advanced interpersonal communication skills and are interested in advertising may prefer.

 

Çalışma Alanları

Graduates of the The Department of Advertising is a department that collaborates with various fields of social sciences as well as the communication field and is fed from many disciplines. With the developing communication technologies, the application of advertisement design and advertisement communication activities by everyone caused questioning the quality in this field. In order to carry out practical activities, there are deficiencies in the knowledge and experience in the field. Our department; Under the umbrella of the academy, it will provide training in both practical and theoretical lessons and bring the experts in the field to the advertising and communication sectors.

 

In our department where a learning where theory and practice meets, various specialization areas such as graphic design, cinema and communication sciences are also used. The Department of Advertising was established in order to train personnel to meet the needs in the current advertising and communication sectors. Our professional academic staff carries out a four-year undergraduate education with a curriculum that responds to our students' interests, abilities and goals. Our department aims to teach what advertising, which has an important position in today's world, is what advertising is, what it does and how it is done. can be employed in many fields and sectors such as advertising, public relations, marketing, human resources and political communication practices. It enables students entering these departments to continue their profession in the advertising industry as experts in line with their abilities and preferences. Our department graduates can work as a designer in media organizations and advertising agencies, and they have the opportunity to work freelance due to their profession profile. Graduates can also work as academicians in relevant departments of universities if they continue their postgraduate education.

 

Today, advertising has become an inseparable part of our lives, and the employment area related to advertising is also quite wide. Every brand or institution wants to announce itself to its stakeholders through advertising. In this context, as a large sector, the advertising sector needs newly trained staff. Graduates of the The Department of Advertising is a department that collaborates with various fields of social sciences as well as the communication field and is fed from many disciplines. With the developing communication technologies, the application of advertisement design and advertisement communication activities by everyone caused questioning the quality in this field. In order to carry out practical activities, there are deficiencies in the knowledge and experience in the field. Our department; Under the umbrella of the academy, it will provide training in both practical and theoretical lessons and bring the experts in the field to the advertising and communication sectors.

 

In our department where a learning where theory and practice meets, various specialization areas such as graphic design, cinema and communication sciences are also used. The Department of Advertising was established in order to train personnel to meet the needs in the current advertising and communication sectors. Our professional academic staff carries out a four-year undergraduate education with a curriculum that responds to our students' interests, abilities and goals. Our department aims to teach what advertising, which has an important position in today's world, is what advertising is, what it does and how it is done. can be employed in the following places:

 

  1. Advertising Agencies
  2. Promotion Departments of Corporate Firms
  3. Printers
  4. Media Organizations
  5. Private Consulting Companies
  6. State Press Organizations

 

Yatay Geçiş İle Geçilen Programlar

Students of the Department of Advertising can transfer to the following departments within the Faculty of Communication and the School of Applied Sciences:

 

  • Within the Faculty of Communication: "Advertising Design and Communication", "Communication Design", "Public Relations and Advertising", "Advertising", "Radio Television and Cinema", "Television-Cinema", "Journalism", "Communication Sciences", " Visual Communication Design ”and“ New Media ”.

 

  • Within the School of Applied Sciences: "Public Relations and Publicity", "Radio-Television" and "Advertising".

 

Dikey Geçiş İle Geçilen Programlar

Graduates of vocational schools can continue their education by vertical transfer to four-year undergraduate programs if they meet the conditions in the relevant regulation.