STRATEGIC MANAGEMENT IN AIRLINES DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu	Dersin Adı	Yarıyıl	Süresi(T+U)	Kredisi	AKTS Kredisi
AVM318	STRATEGIC MANAGEMENT IN AIRLINES	6	3	3	7

DERS BİLGİLERİ
Dersin Öğretim Dili :	İngilizce
Dersin Düzeyi	LİSANS, TYY: + 6.Düzey, EQF-LLL: 6.Düzey, QF-EHEA: 1.Düzey
Dersin Türü	Zorunlu
Dersin Veriliş Şekli	-
Dersin Koordinatörü	Dr.Öğr.Üyesi SEDA MUMLU KARANFİL
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi
Ders Ön Koşulu	Yok

AMAÇ VE İÇERİK
Amaç:	This course aims to understand better the basic concepts of strategic management and to develop the competence of planning effective strategies for airlines in a competitive environment
İçerik:	Firstly, Strategic Management issues are explained. In this context, the basic elements of Strategic Management, the process and the analysis made in this context are covered. Then the competition of airlines, airline business models, airline alliances, airline passenger marketing, fleet planning, and the future of aviation are discussed.

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)
Define the key theories and approaches in Strategic Management.
Apply analytical tools to Airline Industry with Strategic Management.
Develop Strategies for Airlines as a Response to a Changing Market Environment.
Assess the Effectiveness of Different Strategies in Airline Management.

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta	Ön Hazırlık	Konular	Yöntem
1	Reading	Basic Concepts in Strategic Management	Lecture, Question and Answer, Discussion
2	Reading	Basic Concepts in Strategic Management II	Lecture, Question and Answer, Discussion
3	Reading	Corporate Governance, Environmental Scanning and Industry Analysis	Lecture, Question and Answer, Discussion
4	Reading	Internal Scanning: Organizational Analysis	Lecture, Question and Answer, Discussion
5	Reading	Strategy Formulation	Lecture, Question and Answer, Discussion
6	Reading	Strategy Implementation	Lecture, Question and Answer, Discussion
7	Reading	Strategy Evaluation & Control	Lecture, Question and Answer, Discussion
8	-	ARA SINAV	-
9	Reading	Strategic Management in Airlines	Lecture, Question and Answer, Discussion
10	Reading	Airline Passenger Marketing	Lecture, Question and Answer, Discussion
11	Reading	Fleet Planning: The Aircraft Selection Process	Lecture, Question and Answer, Discussion
12	Reading	Airline Business Models: Full Service Carriers and Low-Cost Carriers	Lecture, Question and Answer, Discussion
13	Reading	Strategic Airline Alliances	Lecture, Question and Answer, Discussion
14	Reading	Strategic Airline Alliances	Lecture, Question and Answer, Discussion
15	Reading	The Pandemic and The Future of Aviation	Lecture, Question and Answer, Discussion
16	-	FİNAL	-
17	-	FİNAL	-

KAYNAKLAR
YAHSI, F. (2018). YONETIM VE STRATEJI: 101 Teori ve Yaklasim KITABINA DAİR. Journal of Suleyman Demirel University Institute of Social Sciences Year, 2(31), 483-488.
Ansoff, H. (2007). Strategic management. Springer.
Baum, H., & Auerbach, S. (2017). Strategic management in the aviation industry. Taylor & Francis.
Amason, A. (2011). Strategic management: From theory to practice. Routledge.

ÖLÇME VE DEĞERLENDİRME
Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi	Etkinlik Sayısı	Katkı Yüzdesi	Açıklama

(0) Etkisiz	(1) En Düşük	(2) Düşük	(3) Orta	(4) İyi	(5) Çok İyi
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Explain the historical development process of Aviation Management.					4
2	Use computer programs related to Aviation Transportation.		1
3	Define basic concepts related with aviation management.					4

KNOWLEDGE
Factual
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.					4
2	Classify the relationship between the basic functions of the business and the interactions between these functions.			2
3	Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.			2
4	Explain the concepts of entrepreneurship and innovation with the field.				3

SKILLS
Cognitive
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Manage operational activities related to the airline.					4
2	Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.					4

SKILLS
Practical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Prepare written agreements with relevant institutions in accordance with the legislation.					4
2	Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.						5
3	Manage all phases from planning to implementation of aviation operations as a member of a team.					4
4	Cooperate with stakeholders related to air transport.			2
5	Develop the modern techniques and tools necessary for applications related to the field.		1

OCCUPATIONAL
Autonomy & Responsibility
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Execute a study in his/her field independently.					4
2	Decide as an individual or a team member to solve the problems encountered in applications related to the field.				3

OCCUPATIONAL
Learning to Learn
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Evaluate advanced knowledge and skills in his/her field with a critical approach.					4
2	Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.				3

OCCUPATIONAL
Communication & Social
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Communicate with people and institutions related to the field in writing and verbally.					4
2	Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.				3
3	Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.					4

OCCUPATIONAL
Occupational and/or Vocational
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Manage airports and terminal operations efficiently using aviation and business information.						5

DERSİN İŞ YÜKÜ VE AKTS KREDİSİ
Öğrenme-Öğretme Etkinlikleri İş Yükü
Öğrenme-Öğretme Etkinlikleri	Etkinlik(hafta sayısı)	Süresi(saat sayısı)	Toplam İş Yükü
Ders	14	3	42
Derse Ön Hazırlık ve Ders Sonrası Pekiştirme	13	2	26
Arazi Çalışması	0	0	0
Grup Çalışması / Ödevi	0	0	0
Laboratuvar	0	0	0
Okuma	14	3	42
Ödev	0	0	0
Proje Hazırlama	0	0	0
Seminer	0	0	0
Staj	0	0	0
Teknik Gezi	0	0	0
Web Tab. Öğrenme	0	0	0
Uygulama	0	0	0
Yerinde Uygulama	0	0	0
Mesleki Faaliyet	0	0	0
Sosyal Faaliyet	0	0	0
Tez Hazırlama	0	0	0
Alan Çalışması	0	0	0
Rapor Yazma	0	0	0
Final Sınavı	1	1	1
Final Sınavı Hazırlığı	7	6	42
Ara Sınav	1	1	1
Ara Sınav Hazırlığı	5	4	20
Kısa Sınav	0	0	0
Kısa Sınav Hazırlığı	0	0	0
TOPLAM	55	0	174