MEDYA ANALİZİ VE KRİTİĞİ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu	Dersin Adı	Yarıyıl	Süresi(T+U)	Kredisi	AKTS Kredisi
MIY108	MEDYA ANALİZİ VE KRİTİĞİ	2	3	3	6

DERS BİLGİLERİ
Dersin Öğretim Dili :	Türkçe
Dersin Düzeyi	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Dersin Türü	Zorunlu
Dersin Veriliş Şekli	-
Dersin Koordinatörü	Assoc.Prof. ŞEBNEM GÜRSOY ULUSOY
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi
Ders Ön Koşulu	Yok

AMAÇ VE İÇERİK
Amaç:	This course aims to explain the analysis of basics and systematics of media.
İçerik:	Contents of the course include subjects such as structural transformation that media have had in the world and in Turkey and the process of transformation of media content, how to ensure objectivity in news, the definition of the concepts of rating circulation which means the positioning of the reader- audience across media and how it is measured. Main discussion topics of the course are reader-audience perception studies, media contents and cultural policies in media discourse, applied news analysis from Turkey and the world.

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)
Interpret the power of media to determine culture and the relationship between globalization and culture within the framework of media analysis.
Distinguish the impact and contribution of nostalgic values in the process of influencing public opinion on the basis of traffic measurements and circulation.
Interpret the media's effects on violence, sexuality and sexism on the basis of news given by taking into account the media's habits and measurements.
Explain how different age groups are affected by media contents by taking into account the influence of media.

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta	Ön Hazırlık	Konular	Yöntem
1	Reading, Presentation, Creating a debate content, following social media.	Culture, PR and Media	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
2	Reading, Presentation, Creating a debate content, following social media.	Intercultural Communication	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
3	Reading, Presentation, Creating a debate content, following social media.	Intercultural Values	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
4	Reading, Presentation, Creating a debate content, following social media.	Marketing of cultural products	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
5	Reading, Presentation, Creating a debate content, following social media.	Nostalgia advertising	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
6	Reading, Presentation, Creating a debate content, following social media.	Media Analysis and reputation	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
7	Reading, Presentation, Creating a debate content, following social media.	Media and violence	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
8	-	MID-TERM EXAM	-
9	Reading, Presentation, Creating a debate content, following social media.	Media and sexuality	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
10	Reading, Presentation, Creating a debate content, following social media.	Media and politics	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
11	Reading, Presentation, Creating a debate content, following social media.	Civil journalism and media analysis	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
12	Reading, Presentation, Creating a debate content, following social media.	Wikileaks and media	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
13	Reading, Presentation, Creating a debate content, following social media.	Gender messages transferred from TV screens and TV commercials	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
14	Reading, Presentation, Creating a debate content, following social media.	Stereotypes	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
15	Reading, Presentation, Creating a debate content, following social media.	Equality and inequality of women and men reflected from media	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

KAYNAKLAR
Dursun, Ç. (2005). TV Haberlerinde Ideoloji. Imge Bookstore. Ankara.
Inal, A. (2004). Haberi Okumak. Timuçin Publications. Ankara.
Stewart, S. (2003). Media Training 101: A Guide to Meeting the Press. USA

ÖLÇME VE DEĞERLENDİRME
Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi	Etkinlik Sayısı	Katkı Yüzdesi	Açıklama

(0) Etkisiz	(1) En Düşük	(2) Düşük	(3) Orta	(4) İyi	(5) Çok İyi
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1							5
2							5

KNOWLEDGE
Factual
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1							5

SKILLS
Cognitive
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	By graduating from this department student relates between concepts, topics and techniques in the field of media and communication.						5
2	Discusses the solutions of problems related to the field.					4

SKILLS
Practical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Applies the techniques and solutions in the field of New Media and Communication to the problems encountered in the media sector.					4
2	Changes the existing solutions for academic and sectoral problems in the field of New Media and Communication in accordance with current needs.					4

OCCUPATIONAL
Autonomy & Responsibility
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Applies independent working methods related with New Media and Communication field.						5
2	Manages teamworks related with his / her field.					4
3	Relates between different interdisciplinary methods and the ones in his/her field.						5

OCCUPATIONAL
Learning to Learn
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Compares whether the concepts and techniques in the field of New Media and Communication are up-to-date and analyze whether these concepts and techniques are applicable.						5
2	Summarizes the literature in his/her field.					4

OCCUPATIONAL
Communication & Social
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Produces methods and solutions for other representatives of New Media and Communication field.					4
2	Organizes group studies in his/her field.					4
3	Explains thoughts in interpersonal discussions about the field.						5

OCCUPATIONAL
Occupational and/or Vocational
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Produces new information and techniques about his/her field.						5
2	Predicts the future developments and problems in his/her field.						5
3	Examines the results of studies related with New Media and Communication field.						5

DERSİN İŞ YÜKÜ VE AKTS KREDİSİ
Öğrenme-Öğretme Etkinlikleri İş Yükü
Öğrenme-Öğretme Etkinlikleri	Etkinlik(hafta sayısı)	Süresi(saat sayısı)	Toplam İş Yükü
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	1	15	15
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	1	5	5
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	30	30
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	15	15
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	34	0	151