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CORPORATE SOCIAL RESPONSIBILITY AND EVENT MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT433 CORPORATE SOCIAL RESPONSIBILITY AND EVENT MANAGEMENT 7 4 3 8

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assist.Prof.Dr. SARP BAĞCAN
Instructor(s) of the Course Unit Assist.Prof.Dr. SEZGİN SAVAŞ

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to enable students to create positioning and communication strategies by considering all aspects of corporate social responsibility concept in the context of modern society and changing institutions.
Contents of the Course Unit: Contents of the course include the subjects as in definition of modern business management, identifying ethics and listing ethical principles, identification of corporate citizenship, analysis of samples of corporate social responsibility campaigns, explaining the effect of campaigns on brands, summarizing the concept of activity, explanation of activity management in the context of public relations, creating a communication strategy, creating a campaign.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explain at least 3 main dimensions of the responsibilities of institutions in modern societies.
Explain the relationship between corporate citizenship and corporate social responsibility through a case study
Analyze the connection between social responsibility and brand in the context of strategic communication approach
Accurately analyze the positive and negative outcomes of a social responsibility project.
Organize the tools and techniques related to corporate social responsibility project management
Evaluate discussion of activity management in the field of social responsibility and public relations
Create a campaign by following the steps of creating an activity in the context of public relations plan

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Literature Review, Reading the related subject in the coursebook Presentation of the course content Lecture & Question and Answer
2 Literature Review, Reading the related subject in the coursebook Social Responsibility Concept Lecture & Question and Answer
3 Literature Review, Reading the related subject in the coursebook Corporate Social Responsibility Practice areas Lecture & Question and Answer
4 Literature Review, Reading the related subject in the coursebook Advantages and Disadvantages of Corporate Social Responsibility, Corporate Social Responsibility Models Lecture & Question and Answer
5 Literature Review, Reading the related subject in the coursebook Global Standards in Global Social Responsibility Lecture & Question and Answer
6 Literature Review, Reading the related subject in the coursebook The Concept of Event Lecture & Question and Answer
7 Literature Review, Reading the related subject in the coursebook Measurement, Evaluation and Reporting in Event Management, Event Management and Media Relations, Protocol in Event Management, Crises in Event Management, Creative Application in Event Management Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Literature review, Brainstorming Campaign case presentation Practice work
10 Literature review, Brainstorming Campaign case presentation Practice work
11 Literature review, Brainstorming Campaign case presentation Practice work
12 Literature review, Brainstorming Campaign case presentation Practice work
13 Literature review, Brainstorming Implementation of the campaign Practice work
14 Literature review, Brainstorming Implementation of the campaign Practice work
15 Literature review, Brainstorming Implementation of the campaign Practice work
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Ozgen E. (2017) Kurumsal Sosyal Sorumluluk Projeleri. Istanbul: Profil Kitap
Lindgreen, A., ve Swaen, V. (2010). Corporate social responsibility. International Journal of Management Reviews, 12(1): 1-7.
Schwartz, M. S. (2017). Corporate social responsibility. Routledge.
Korkmaz S. (2009). İşletmelerin Sosyal Sorumlulukları. Kocaeli: Umuttepe Yayınları
Ilıcak Aydınalp, Ş. G. (2013). Halkla İlişkiler Eksininde Kurumsal Sosyal Sorumluluk. Ankara: Nobel
Bayraktraoğlu G., İlter, B. ve Tanyeri, M. (2009). Kurumsal Sosyal Sorumluluk. İstanbul Literatür Yayıncılık
Savaş, S. (2020). İmaj üretiminde dijital medya'nın rolü: Kurumların oluşturmaya çalıştıkları imajın tüketiciye ne oranda yansıdığına yönelik bir çalışma. İstanbul Üniversitesi, Yayınlanmamış Doktora Tezi
Ceritoğlu, A. B. (2011). Kurumsal Sosyal Sorumluluk. İstanbul: Yalın Yayıncılık
Kara, A. S. (2019). Bir halkla ilişkiler aracı olarak kurumsal sosyal sorumluluk: Sosyal refah için araç mı amaç mı?. Sosyal Bilimler Dergisi, 4(1): 1-25
Aktaş, E. ve Göztaş, A. (2017). Etkinlik Yönetimi. Ankara: Detay Yayıncılık
Kılanç, R. Ö. (2014). Halkla İlişkiler ve Etkinlik Yönetimi. İstanbul: Kriter
Akay, R. A. (2014). Etkinlik Yönetimi Uygulamalarında Yaratıcı Rekabet ve Sosyal Medyanın Entegrasyonu. The Turkish Online Journal of Design, Art and Communication – TOJDAC. 4(4): 55-70
Seyfi, M. (2017). Dijital Etkinlik Yönetimi. İstanbul: Der Yayınları

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
2
2
List the main features of communication in items.
4
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
3

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
2
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
0
3
Tell the basic concepts of public relations and advertising in detail.
3

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
2
2
Use the leadership, communication and presentation skills in occupational events.
5

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
1
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
5
3
Create communication programs within the public relations and advertising campaign.
5

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
5

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
5

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
4

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 4 56
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 5 5 25
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 2 30 60
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 8 8
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 8 8
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 39 0 201
Total Workload of the Course Unit 201
Workload (h) / 25.5 7,9
ECTS Credits allocated for the Course Unit 8,0