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CORPORATE SOCIAL RESPONSIBILITY AND EVENT MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT433 CORPORATE SOCIAL RESPONSIBILITY AND EVENT MANAGEMENT 7 4 3 8

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explain at least 3 main dimensions of the responsibilities of institutions in modern societies.
Explain the relationship between corporate citizenship and corporate social responsibility through a case study
Analyze the connection between social responsibility and brand in the context of strategic communication approach
Accurately analyze the positive and negative outcomes of a social responsibility project.
Organize the tools and techniques related to corporate social responsibility project management
Evaluate discussion of activity management in the field of social responsibility and public relations
Create a campaign by following the steps of creating an activity in the context of public relations plan