CORPORATE SOCIAL RESPONSIBILITY AND EVENT MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT433	CORPORATE SOCIAL RESPONSIBILITY AND EVENT MANAGEMENT	7	4	3	8

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit	Assoc.Prof. SARP BAĞCAN
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to enable students to create positioning and communication strategies by considering all aspects of corporate social responsibility concept in the context of modern society and changing institutions.
Contents of the Course Unit:	Contents of the course include the subjects as in definition of modern business management, identifying ethics and listing ethical principles, identification of corporate citizenship, analysis of samples of corporate social responsibility campaigns, explaining the effect of campaigns on brands, summarizing the concept of activity, explanation of activity management in the context of public relations, creating a communication strategy, creating a campaign.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain at least 3 main dimensions of the responsibilities of institutions in modern societies.
Explain the relationship between corporate citizenship and corporate social responsibility through a case study
Analyze the connection between social responsibility and brand in the context of strategic communication approach
Accurately analyze the positive and negative outcomes of a social responsibility project.
Organize the tools and techniques related to corporate social responsibility project management
Evaluate discussion of activity management in the field of social responsibility and public relations
Create a campaign by following the steps of creating an activity in the context of public relations plan

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review, Reading the related subject in the coursebook	Presentation of the course content	Lecture & Question and Answer
2	Literature Review, Reading the related subject in the coursebook	Social Responsibility Concept	Lecture & Question and Answer
3	Literature Review, Reading the related subject in the coursebook	Corporate Social Responsibility Practice areas	Lecture & Question and Answer
4	Literature Review, Reading the related subject in the coursebook	Advantages and Disadvantages of Corporate Social Responsibility, Corporate Social Responsibility Models	Lecture & Question and Answer
5	Literature Review, Reading the related subject in the coursebook	Global Standards in Global Social Responsibility	Lecture & Question and Answer
6	Literature Review, Reading the related subject in the coursebook	The Concept of Event	Lecture & Question and Answer
7	Literature Review, Reading the related subject in the coursebook	Measurement, Evaluation and Reporting in Event Management, Event Management and Media Relations, Protocol in Event Management, Crises in Event Management, Creative Application in Event Management	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Literature review, Brainstorming	Campaign case presentation	Practice work
10	Literature review, Brainstorming	Campaign case presentation	Practice work
11	Literature review, Brainstorming	Campaign case presentation	Practice work
12	Literature review, Brainstorming	Campaign case presentation	Practice work
13	Literature review, Brainstorming	Implementation of the campaign	Practice work
14	Literature review, Brainstorming	Implementation of the campaign	Practice work
15	Literature review, Brainstorming	Implementation of the campaign	Practice work
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Ozgen E. (2017) Kurumsal Sosyal Sorumluluk Projeleri. Istanbul: Profil Kitap
Lindgreen, A., ve Swaen, V. (2010). Corporate social responsibility. International Journal of Management Reviews, 12(1): 1-7.
Schwartz, M. S. (2017). Corporate social responsibility. Routledge.
Korkmaz S. (2009). İşletmelerin Sosyal Sorumlulukları. Kocaeli: Umuttepe Yayınları
Ilıcak Aydınalp, Ş. G. (2013). Halkla İlişkiler Eksininde Kurumsal Sosyal Sorumluluk. Ankara: Nobel
Bayraktraoğlu G., İlter, B. ve Tanyeri, M. (2009). Kurumsal Sosyal Sorumluluk. İstanbul Literatür Yayıncılık
Savaş, S. (2020). İmaj üretiminde dijital medya'nın rolü: Kurumların oluşturmaya çalıştıkları imajın tüketiciye ne oranda yansıdığına yönelik bir çalışma. İstanbul Üniversitesi, Yayınlanmamış Doktora Tezi
Ceritoğlu, A. B. (2011). Kurumsal Sosyal Sorumluluk. İstanbul: Yalın Yayıncılık
Kara, A. S. (2019). Bir halkla ilişkiler aracı olarak kurumsal sosyal sorumluluk: Sosyal refah için araç mı amaç mı?. Sosyal Bilimler Dergisi, 4(1): 1-25
Aktaş, E. ve Göztaş, A. (2017). Etkinlik Yönetimi. Ankara: Detay Yayıncılık
Kılanç, R. Ö. (2014). Halkla İlişkiler ve Etkinlik Yönetimi. İstanbul: Kriter
Akay, R. A. (2014). Etkinlik Yönetimi Uygulamalarında Yaratıcı Rekabet ve Sosyal Medyanın Entegrasyonu. The Turkish Online Journal of Design, Art and Communication – TOJDAC. 4(4): 55-70
Seyfi, M. (2017). Dijital Etkinlik Yönetimi. İstanbul: Der Yayınları

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.			2
2	List the main features of communication in items.					4
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.			2
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.	0
3	Tell the basic concepts of public relations and advertising in detail.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.			2
2	Use the leadership, communication and presentation skills in occupational events.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.		1
2	Write press releases for the purpose of introducing the institution he/she works at or owns.						5
3	Create communication programs within the public relations and advertising campaign.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	4	56
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	5	5	25
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	2	30	60
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	8	8
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	8	8
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	39	0	201