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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

MARKETING AND SALES TECHNIQUES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
TTP104 MARKETING AND SALES TECHNIQUES 2 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature Search Concepts Related to Marketing Face to Face
2 Literature Search Types of Marketing Face to Face
3 Literature Search Classification of Marketing Functions Face to Face
4 Literature Search The concept of marketing management, marketing management and its relationship with the environment. Face to Face
5 Literature Search Strategic Planning and Marketing Face to Face
6 Literature Search Micro and Macro Environment Factors Related to Marketing Decisions. Face to Face
7 Literature Search Marketing Research System Face to Face
8 - MID-TERM EXAM -
9 Literature Search Stages of Marketing Research Process Face to Face
10 Literature Search Personal Sales and Sales Types Face to Face
11 Literature Search Customer and Behavior Types Face to Face
12 Literature Search Communication and Body Language in Personal Sales Activities Face to Face
13 Literature Search Cross Sales and Sales Close Methods Face to Face
14 Literature Search Motivation of Sales Personnel Face to Face
15 Literature Search General Review - Q & A Face to Face
16 - FINAL EXAM -
17 - FINAL EXAM -