| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| TTP104 | MARKETING AND SALES TECHNIQUES | 2 | 3 | 3 | 5 |
Objectives and Contents |
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|---|---|
| Objectives: | To understand marketing fundamentals and marketing process, environmental factors affecting marketing program, marketing information system and marketing research, market types, market segmentation, positioning and target market selection and the role of ethics in marketing. |
| Content: | Definition of marketing concept, development, marketing environment, marketing information systems and marketing research, consumer behavior, market segmentation, marketing mix, product, price, promotion, distribution, direct marketing and service marketing, electronic commerce, market management and international marketing |