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MARKETING AND SALES TECHNIQUES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
TTP104 MARKETING AND SALES TECHNIQUES 2 3 3 5

SOURCE MATERIALS & RECOMMENDED READING

The Art of Persuasion with Sales and Marketing Techniques (Adem Serdaroğlu)
Marketing and Sales Technique (Haluk Öztekin)
Sales and Marketing Strategies (Özcan Tunçel)