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MARKETING AND SALES TECHNIQUES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
TTP104 MARKETING AND SALES TECHNIQUES 2 3 3 5

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Understanding the concept of marketing and what is included in the marketing activities of the business
Define the basic concepts and principles of marketing principles.
Explain the relationship between macro-micro environmental factors and marketing.