MARKETING AND SALES TECHNIQUES COURSE IDENTIFICATION AND APPLICATION INFORMATION
Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
TTP104 |
MARKETING AND SALES TECHNIQUES |
2 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
Understanding the concept of marketing and what is included in the marketing activities of the business |
Define the basic concepts and principles of marketing principles. |
Explain the relationship between macro-micro environmental factors and marketing. |