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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

APPLICATION OF MARKETING RESEARCH COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
TTP209 APPLICATION OF MARKETING RESEARCH 3 4 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - To understand the basic concepts and terminology used in marketing research -
2 - An Overview of Marketing Research Process -
3 - Marketing Research Topics -
4 - Exploratory Research and Qualitative Studies -
5 - Secondary Data Collection -
6 - Research Design and Potential Error Sources -
7 - Data Collection by Survey -
8 - MID-TERM EXAM -
9 - Reporting in Marketing Research -
10 - Survey Design -
11 - Observation, Experiment -
12 - Introduction to Data Analysis -
13 - Data analysis -
14 - Social Media Marketing - Real Life Practice -
15 - Student Presentations -
16 - FINAL EXAM -
17 - FINAL EXAM -