APPLICATION OF MARKETING RESEARCH PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
TTP209	APPLICATION OF MARKETING RESEARCH	3	4	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	Importance of market research, gathering information about marketing problems, understanding the research methods and methodology to be used in analysis.
Contents of the Course Unit:	The place and importance of market research in marketing management and brand management;

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	To understand the basic concepts and terminology used in marketing research	-
2	-	An Overview of Marketing Research Process	-
3	-	Marketing Research Topics	-
4	-	Exploratory Research and Qualitative Studies	-
5	-	Secondary Data Collection	-
6	-	Research Design and Potential Error Sources	-
7	-	Data Collection by Survey	-
8	-	MID-TERM EXAM	-
9	-	Reporting in Marketing Research	-
10	-	Survey Design	-
11	-	Observation, Experiment	-
12	-	Introduction to Data Analysis	-
13	-	Data analysis	-
14	-	Social Media Marketing - Real Life Practice	-
15	-	Student Presentations	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Marketing Research (A. Ercan Gegez) 2019.
Marketing Research - Alvin C. Burns, Ronald F. Bush, 2015 Publisher: Nobel Academic Publishing
Marketing Research in Health Services - Rojan Gümüş, Ahmet Kaya, 2018, Publisher Cinius.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To follow and comprehend the legal regulations, professional standards and practices in the field						5
2	To be able to use basic knowledge and skills related to the field, to interpret and evaluate the data and to realize the problems that may occur and to propose solutions.						5
3	To be able to access, evaluate and apply scientific knowledge in line with theoretical and practical knowledge acquired in the field.					4
4	To be able to work on basic level projects related to the field, to take responsibility individually and in team work and to solve problems.				3
5	To be able to make health, safety and risk assessment related to the field and to take precautions against dangers.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identify problems related to the field, produce and present solutions.					4
2	To improve the professional knowledge and skills of the team and to evaluate the performances objectively.					4
3	To be able to manage technical and professional activities related to the field in complex and unforeseen situations.	0
4	To take responsibility as a team member.				3
5	To be able to use information related to the field in business environment and profession.					4
6	To have basic knowledge about the concepts and principles related to the field.						5
7	To be able to legalize the works in the field and to perform within the professional standards.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses basic theoretical and practical knowledge related to the field, basic computer programs and related technologies.						5
2	Know and apply document management in the field	0
3	Has knowledge of computer programs, has knowledge of keyboard techniques effectively uses					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has the ability to use the knowledge acquired in the field of business administration and management in decisions, practices and behaviors.	0
2	Has the ability to analyze, interpret and evaluate the information related to the field.	0
3	Interprets and evaluates data by using the basic knowledge and skills acquired in the field of health, identifies, analyzes and takes part in studies planned for solution.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Carries out a given task independently by using his / her basic knowledge in the field of health.						5
2	Work as a team member to solve complex and unpredictable problems encountered in health-related practices.					4
3	Manages the activities for the development of the employees under the responsibility of a project.	0
4	Acts in accordance with the laws, regulations, legislation and professional ethics rules related to her duties, rights and responsibilities as an individual.						5
5	In the field of Medical Promotion and Marketing, it monitors the events on the agenda of the society and the world and is sensitive to developments.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates the basic knowledge and skills acquired in the field of health with a critical approach.	0
2	Identify learning needs and guide learning.					4
3	Has the awareness of lifelong learning.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Informs the related persons and institutions by using the basic knowledge and skills in the field of health, transfers their thoughts and solutions to problems in written and verbal form.	0
2	He / She shares his / her ideas and solutions for problems related to the field of health with experts and non-experts.					4
3	Contributes to projects and activities for the social environment in which he lives with the awareness of social responsibility.						5
4	Contributes to projects and activities for the social environment in which he lives with the awareness of social responsibility.						5
5	Uses information and communication technologies together with computer software at a basic level of at least European Computer Driving License required by the field.	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Acts in accordance with social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the results related to the field of health.					4
2	Acts in accordance with quality management and processes and participates in these processes.						5
3	Has sufficient awareness about individual and public health, environmental protection and occupational safety.					4
4	Acts in accordance with the laws, regulations, legislation and professional ethics rules related to her duties, rights and responsibilities as an individual.					4
5	Has experience of working with other health disciplines.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	4	56
Preliminary & Further Study	0	0	0
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	4	2	8
Assignment (Homework)	4	3	12
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	5	6	30
Mid-Term Exam	4	5	20
Preparation for the Mid-Term Exam	4	5	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	36	0	147