| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| TTP209 | APPLICATION OF MARKETING RESEARCH | 3 | 4 | 3 | 6 |
Objectives and Contents |
|
|---|---|
| Objectives: | Importance of market research, gathering information about marketing problems, understanding the research methods and methodology to be used in analysis. |
| Content: | The place and importance of market research in marketing management and brand management; |