| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| TTP209 | APPLICATION OF MARKETING RESEARCH | 3 | 4 | 3 | 6 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Marketing Research (A. Ercan Gegez) 2019. |
| Marketing Research - Alvin C. Burns, Ronald F. Bush, 2015 Publisher: Nobel Academic Publishing |
| Marketing Research in Health Services - Rojan Gümüş, Ahmet Kaya, 2018, Publisher Cinius. |