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BUSİNESS ORGANİZATİON COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ADP205 Business Organization 3 2 2 4

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Information on the orientation-Meeting-Course -
2 - Needs and Business Concept -
3 - Key features and classification of needs -
4 - Customer Relations and Management Concept, Features -
5 - Factors affecting customer satisfaction -
6 - Customer Relationship Management, Relationship Marketing -
7 - Management Concept -
8 - Size and application of the reasons for Customer Relationship Management -
9 - MID-TERM EXAM -
10 - The development of Customer Relationship Management -
11 - Customer Relationship Management functions, goals and responsibilities -
12 - Customer Service Quality -
13 - The effectiveness and efficiency of customer service -
14 - Customer acquisition and retention -
15 - An overview -
16 - FINAL EXAM -
17 - FINAL EXAM -