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E-CUSTOMER RELATIONSHIP MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ELT303 E-CUSTOMER RELATIONSHIP MANAGEMENT 5 3 3 5

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading lecture notes CRM- Customer Relations Concept and Features Lecture, Presentation, Question and Answer
2 Reading lecture notes Differences between E-CRM Concept and traditional CRM Lecture, Presentation, Question and Answer
3 Reading lecture notes The concept of communication and the importance of communication in marketing Lecture, Presentation, Question and Answer
4 Reading lecture notes Customer value, customer loyalty and customer focus concepts Lecture, Presentation, Question and Answer
5 Reading lecture notes Digital Consumer behavior (consumer perception, attitude, behavior patterns) Lecture, Presentation, Question and Answer
6 Reading lecture notes Digital Consumer behavior (models of purchasing behavior) Lecture, Presentation, Question and Answer
7 Reading lecture notes Relationship marketing on digital platforms Lecture, Presentation, Question and Answer
8 - MID-TERM EXAM -
9 Reading lecture notes Strategic CRM management Lecture, Presentation, Question and Answer
10 Reading lecture notes E-CRM planning Lecture, Presentation, Question and Answer
11 Reading lecture notes Digital Customer Complaint Management Lecture, Presentation, Question and Answer
12 Reading lecture notes CRM programları ve uygulamaları Lecture, Presentation, Question and Answer
13 Reading lecture notes Customer Satisfaction Studies Lecture, Presentation, Question and Answer
14 Reading lecture notes The Concept of Service and Its Importance in Customer Relationships Lecture, Presentation, Question and Answer
15 Reading lecture notes General review and evaluation of project work Lecture, Presentation, Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -