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E-CUSTOMER RELATIONSHIP MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ELT303 E-CUSTOMER RELATIONSHIP MANAGEMENT 5 3 3 5

Objectives and Contents

Objectives: The main aim of the course is to enable to realize customer relationship management in digital environment.
Content: Customer orientation, customer satisfaction, E-CRM, Customer loyalty