| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| ELT303 | E-CUSTOMER RELATIONSHIP MANAGEMENT | 5 | 3 | 3 | 5 |
Objectives and Contents |
|
|---|---|
| Objectives: | The main aim of the course is to enable to realize customer relationship management in digital environment. |
| Content: | Customer orientation, customer satisfaction, E-CRM, Customer loyalty |