Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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ELT303 | E-CUSTOMER RELATIONSHIP MANAGEMENT | 5 | 3 | 3 | 5 |
Objectives and Contents |
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Objectives: | The main aim of the course is to enable to realize customer relationship management in digital environment. |
Content: | Customer orientation, customer satisfaction, E-CRM, Customer loyalty |