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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

PRINCIPLES OF MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ELT213 PRINCIPLES OF MARKETING 3 3 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 - Basic Marketing Concepts Face-to-face, interactive and slide-show lectures
2 Reading Lecture Notes, Scanning Related Resources Historical Development of Marketing Face-to-face, interactive and slide-show lectures
3 Reading Lecture Notes, Scanning Related Resources Marketing Insights Face-to-face, interactive and slide-show lectures
4 Reading Lecture Notes, Scanning Related Resources Market and Marketing Environment Face-to-face, interactive and slide-show lectures
5 Reading Lecture Notes, Scanning Related Resources Marketing Information System, Marketing Research and Market Research Process Face-to-face, interactive and slide-show lectures
6 Reading Lecture Notes, Scanning Related Resources Market Segmentation Face-to-face, interactive and slide-show lectures
7 Reading Lecture Notes, Scanning Related Resources Positioning and Target Market Selection Face-to-face, interactive and slide-show lectures
8 - MID-TERM EXAM -
9 Reading Lecture Notes, Scanning Related Resources Consumer Behavior Face-to-face, interactive and slide-show lectures
10 Reading Lecture Notes, Scanning Related Resources Marketing Mix (Product) Face-to-face, interactive and slide-show lectures
11 Reading Lecture Notes, Scanning Related Resources Marketing Mix (Prize) Face-to-face, interactive and slide-show lectures
12 Reading Lecture Notes, Scanning Related Resources Marketing Mix (Promotion) Face-to-face, interactive and slide-show lectures
13 Reading Lecture Notes, Scanning Related Resources Marketing Mix (Place) Face-to-face, interactive and slide-show lectures
14 Reading Lecture Notes, Scanning Related Resources Digital Marketing Face-to-face, interactive and slide-show lectures
15 Reading Lecture Notes, Scanning Related Resources International Marketing Face-to-face, interactive and slide-show lectures
16 - FINAL EXAM -
17 - FINAL EXAM -