Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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ELT213 | PRINCIPLES OF MARKETING | 3 | 3 | 3 | 6 |
Objectives and Contents |
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Objectives: | To ensure that basic marketing knowledge is analyzed well and applied in business life. |
Content: | Basic marketing concepts, marketing mix, marketing management |