PRINCIPLES OF MARKETING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
ELT213	PRINCIPLES OF MARKETING	3	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. MUSTAFA ÇANAKÇIOĞLU
Instructor(s) of the Course Unit	Assist.Prof. PINAR BACAKSIZ
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	To ensure that basic marketing knowledge is analyzed well and applied in business life.
Contents of the Course Unit:	Basic marketing concepts, marketing mix, marketing management

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Having a good command of general marketing knowledge and being competent in applying this knowledge in business life.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Basic Marketing Concepts	Face-to-face, interactive and slide-show lectures
2	Reading Lecture Notes, Scanning Related Resources	Historical Development of Marketing	Face-to-face, interactive and slide-show lectures
3	Reading Lecture Notes, Scanning Related Resources	Marketing Insights	Face-to-face, interactive and slide-show lectures
4	Reading Lecture Notes, Scanning Related Resources	Market and Marketing Environment	Face-to-face, interactive and slide-show lectures
5	Reading Lecture Notes, Scanning Related Resources	Marketing Information System, Marketing Research and Market Research Process	Face-to-face, interactive and slide-show lectures
6	Reading Lecture Notes, Scanning Related Resources	Market Segmentation	Face-to-face, interactive and slide-show lectures
7	Reading Lecture Notes, Scanning Related Resources	Positioning and Target Market Selection	Face-to-face, interactive and slide-show lectures
8	-	MID-TERM EXAM	-
9	Reading Lecture Notes, Scanning Related Resources	Consumer Behavior	Face-to-face, interactive and slide-show lectures
10	Reading Lecture Notes, Scanning Related Resources	Marketing Mix (Product)	Face-to-face, interactive and slide-show lectures
11	Reading Lecture Notes, Scanning Related Resources	Marketing Mix (Prize)	Face-to-face, interactive and slide-show lectures
12	Reading Lecture Notes, Scanning Related Resources	Marketing Mix (Promotion)	Face-to-face, interactive and slide-show lectures
13	Reading Lecture Notes, Scanning Related Resources	Marketing Mix (Place)	Face-to-face, interactive and slide-show lectures
14	Reading Lecture Notes, Scanning Related Resources	Digital Marketing	Face-to-face, interactive and slide-show lectures
15	Reading Lecture Notes, Scanning Related Resources	International Marketing	Face-to-face, interactive and slide-show lectures
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Pazarlama : ilkeler ve uygulamalar / Ömer Baybars Tek
Pazarlama 3.0 : yeni çağın pazarlama yaklaşımı / Güventürk Görgülü ; Nesteren Şencan Görgülü.
Pazarlama yönetimi / Tuncer Tokol.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Learns the basic information about electronic commerce.				3
2	Gains awareness about project and risk management skills and the importance of entrepreneurship, innovation and sustainable development.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follows new generation marketing strategies by learning digital marketing.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Correctly relates the relationship between electronic commerce and information and communication technologies.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Applies the knowledge and skills related to the field, taking into account its social and ethical responsibilities.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Researches developments in science and technology and understands the importance of constantly renewing themselves adopting lifelong learning as a principle.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gains skills in web and graphic design.	0
2	Has the ability to produce innovative works by learning to use digital tools effectively.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates the developments in the world from an intellectual perspective in the light of the joint faculty courses taken.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyzes the current e-commerce environment.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	12	2	24
Land Surveying	0	0	0
Group Work	5	2	10
Laboratory	0	0	0
Reading	6	2	12
Assignment (Homework)	11	2	22
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	23	23
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	15	15
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	52	0	150