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PRINCIPLES OF MARKETING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ELT213 PRINCIPLES OF MARKETING 3 3 3 6

SOURCE MATERIALS & RECOMMENDED READING

Pazarlama : ilkeler ve uygulamalar / Ömer Baybars Tek
Pazarlama 3.0 : yeni çağın pazarlama yaklaşımı / Güventürk Görgülü ; Nesteren Şencan Görgülü.
Pazarlama yönetimi / Tuncer Tokol.