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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

ULUSLARARASI PAZARLAMA COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ELT406 ULUSLARARASI PAZARLAMA 8 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading Lecture Notes, Scanning Related Resources Introduction to Globalization and International Marketing Lecture, Question and Answer
2 Reading Lecture Notes, Scanning Related Resources Internationalization process and related theories Lecture, Question and Answer
3 Reading Lecture Notes, Scanning Related Resources International Marketing Concept Lecture, Question and Answer
4 Reading Lecture Notes, Scanning Related Resources International Marketing Environment Lecture, Question and Answer
5 Reading Lecture Notes, Scanning Related Resources International Market Segmentation - Targeting - Positioning Lecture, Question and Answer
6 Reading Lecture Notes, Scanning Related Resources Culture and ethnocentrism in international marketing Lecture, Question and Answer
7 Reading Lecture Notes, Scanning Related Resources Methods of Entry to International Markets Lecture, Question and Answer
8 Reading Lecture Notes, Scanning Related Resources International Marketing Mix (Product Strategies) Lecture, Question and Answer
9 Reading Lecture Notes, Scanning Related Resources International Marketing Mix (Price Strategies) Lecture, Question and Answer
10 - MID-TERM EXAM -
11 Reading Lecture Notes, Scanning Related Resources International Marketing Mix (Marketing Communication-Promotion Strategies) Lecture, Question and Answer
12 Reading Lecture Notes, Scanning Related Resources International Marketing Mix (Distribution Strategies) Lecture, Question and Answer
13 Reading Lecture Notes, Scanning Related Resources Brand Strategies in International Marketing Lecture, Question and Answer
14 Reading Lecture Notes, Scanning Related Resources Direct and Indirect Investment Decisions in International Markets Lecture, Question and Answer
15 Reading Lecture Notes, Scanning Related Resources General Repetition Lecture, Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -