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ULUSLARARASI PAZARLAMA COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ELT406 ULUSLARARASI PAZARLAMA 8 3 3 7

Level of Contribution

0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Learns the basic information about electronic commerce.
3
2
Gains awareness about project and risk management skills and the importance of entrepreneurship, innovation and sustainable development.
3

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Follows new generation marketing strategies by learning digital marketing.
5

SKILLS

Cognitive

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Correctly relates the relationship between electronic commerce and information and communication technologies.
3

SKILLS

Practical

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Applies the knowledge and skills related to the field, taking into account its social and ethical responsibilities.
2

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Researches developments in science and technology and understands the importance of constantly renewing themselves adopting lifelong learning as a principle.
2

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Gains skills in web and graphic design.
0
2
Has the ability to produce innovative works by learning to use digital tools effectively.
0

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Evaluates the developments in the world from an intellectual perspective in the light of the joint faculty courses taken.
1

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contrıbution
0 1 2 3 4 5
1
Analyzes the current e-commerce environment.
3