ULUSLARARASI PAZARLAMA COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| ELT406 |
ULUSLARARASI PAZARLAMA |
8 |
3 |
3 |
7 |
Objectives and Contents |
| Objectives: |
The main purpose of this course; The aim is for students to adopt the concept of globalization, understand the market and develop the right marketing strategies and gain the ability to apply them in business life. |
| Content: |
International Marketing Concept, International Marketing Environment, International Marketing Mix |