ULUSLARARASI PAZARLAMA PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
ELT406	ULUSLARARASI PAZARLAMA	8	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. MUSTAFA ÇANAKÇIOĞLU
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The main purpose of this course; The aim is for students to adopt the concept of globalization, understand the market and develop the right marketing strategies and gain the ability to apply them in business life.
Contents of the Course Unit:	International Marketing Concept, International Marketing Environment, International Marketing Mix

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Adopts current approaches in international marketing.
Gains the ability to apply strategies to business life after graduation.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading Lecture Notes, Scanning Related Resources	Introduction to Globalization and International Marketing	Lecture, Question and Answer
2	Reading Lecture Notes, Scanning Related Resources	Internationalization process and related theories	Lecture, Question and Answer
3	Reading Lecture Notes, Scanning Related Resources	International Marketing Concept	Lecture, Question and Answer
4	Reading Lecture Notes, Scanning Related Resources	International Marketing Environment	Lecture, Question and Answer
5	Reading Lecture Notes, Scanning Related Resources	International Market Segmentation - Targeting - Positioning	Lecture, Question and Answer
6	Reading Lecture Notes, Scanning Related Resources	Culture and ethnocentrism in international marketing	Lecture, Question and Answer
7	Reading Lecture Notes, Scanning Related Resources	Methods of Entry to International Markets	Lecture, Question and Answer
8	-	MID-TERM EXAM	-
9	Reading Lecture Notes, Scanning Related Resources	International Marketing Mix (Product Strategies)	Lecture, Question and Answer
10	Reading Lecture Notes, Scanning Related Resources	International Marketing Mix (Price Strategies)	Lecture, Question and Answer
11	Reading Lecture Notes, Scanning Related Resources	International Marketing Mix (Marketing Communication-Promotion Strategies)	Lecture, Question and Answer
12	Reading Lecture Notes, Scanning Related Resources	International Marketing Mix (Distribution Strategies)	Lecture, Question and Answer
13	Reading Lecture Notes, Scanning Related Resources	Brand Strategies in International Marketing	Lecture, Question and Answer
14	Reading Lecture Notes, Scanning Related Resources	Direct and Indirect Investment Decisions in International Markets	Lecture, Question and Answer
15	Reading Lecture Notes, Scanning Related Resources	General Repetition	Lecture, Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Uluslararası pazarlama : güncel, örnek uygulamalar, yaklaşımlar / Erdoğan Taşkın.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Learns the basic information about electronic commerce.				3
2	Gains awareness about project and risk management skills and the importance of entrepreneurship, innovation and sustainable development.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follows new generation marketing strategies by learning digital marketing.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Correctly relates the relationship between electronic commerce and information and communication technologies.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Applies the knowledge and skills related to the field, taking into account its social and ethical responsibilities.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Researches developments in science and technology and understands the importance of constantly renewing themselves adopting lifelong learning as a principle.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gains skills in web and graphic design.	0
2	Has the ability to produce innovative works by learning to use digital tools effectively.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates the developments in the world from an intellectual perspective in the light of the joint faculty courses taken.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyzes the current e-commerce environment.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	2	3	6
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	14	3	42
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	14	1	14
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	12	12
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	12	12
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	75	0	184